Bharat Petroleum pioneered the launch of branded fuels in the country
in July 2002 with the launch of Speed, high performance petrol. Subsequently
BPCL launched Speed 93 petrol with 93 Octane for cars with high compression
ratio. Both these products are currently market leaders with market
share in excess of 50%. On 31.07.04 Bharat Petroleum launched yet another
Brand, this time in the diesel category - Hi-Speed Diesel with fuel
technology capable of reducing particle content in emissions while offering
India has seen a rising trend of high-end vehicle sales. The year 2005
looks set to be another year of new launches, new technology and a renewed
interest towards better, powerful, versatile, safer and environment
friendly high performance cars. However, growth in high-end segment
has always been slow due to the non-availability of High octane petrol.
These high performance vehicles present today have to manage with the
currently available petrol resulting in performance lower than what
they are designed for. Therefore there was a need felt, for a high-octane
petrol to complement technology enhancements. Speed 97 is just that
kind of petrol.
Speed 97 is a unique blend of high-octane petrol with specially designed
components. It also contains world-class multi-functional additive,
which enables high performance vehicles to deliver their designed outputs
by removing harmful deposits from all fuel metering systems and components.
Speed 97 is formulated for those who care about their car, it's a petrol
as advanced as today's latest high performance engine and comes from
years of research into what drivers really want from their cars.
To reiterate the benefits to the customers will be
• Better responsiveness.
• Maximum power output
• Cleaner Environment
• Improved drivability
So the wait for High octane petrol is over. They can now look forward
to a super smooth, high performance drive.
The product is now available at 2 retail outlets in Mumbai & will
be rolled out across the country in a phased manner.