The economic liberalisation in 1991, led to the Government of India deregulating certain petroleum products, thereby increasing competition between national and international players operating in this market.
BPCL not only withstood the competition but also recorded significant growth year-on-year. In 2007-08, the company recorded a turnover of INR 1680 crores (approximately USD 350 million) and a growth of 10% in sales.
In 1998, BPCL re-launched three lubricant brands – MAK Lubricants for Diesel Engine oils, Automol for Petrol Engine oils and Glide for two/three wheelers. The company then combined them together into an umbrella brand called “MAK Lubricants”.